Movie Posters | Other Paper Products | Non-Paper Products

In addition to movie posters, there are also many other forms of movie advertising, including the following:

Ad Sheets, or Slicks, are part of a movie’s press kit, and are a page(s) of camera-ready art used for placing ads in newspapers and magazines to promote a particular film. MovieGoods has several Ad Sheet/Slicks in stock.

Banners

Banners were first produced in the 1930s, and are still in use today. The size of banners varies, but they are usually 3’ - 4’ wide, and 8’ - 12’ long. They are very durable, and made of vinyl or canvas.

Heralds were used in the 1910s to the mid-1960s as handbills or flyers. Theater staff would stand on the street corner and hand them out as part of the movie’s promotion. The size of heralds varied, but they tended to be either 5" x 7" or 6" x 9". Heralds are no longer used today.

Some special editions of movie posters are printed on Mylar, which is a plastic sheet. They are then coated with either gold or silver paint.

Press books were first used in the 1910s, and are still widely used today. They are part of the press kit and contain information a studio chooses to release about a particular film. They are sometimes referred to as "Showman’s Manual", "Advertising Manual", or "Merchandising Manual". There are many Press Books in the MovieGoods inventory.

Press Kits were first used in the 1910s, and are still used today. They are based on the movie’s advertising campaign. Most contain a press book, advertising aids, ad slicks, and black and white stills. They may also contain buttons, sample posters, other merchandising products (i.e. hats), and slides. In the 1910s, they were often referred to as "campaign kits". MovieGoods has Press Kits from many movies in stock.

Programs

Programs were first used in the 1920s, and were rarely used after the 1950s. They varied in size and presentation, but most often had about 20 pages of photographs, biographies, advertisements, and anything that might be of interest to the moviegoer.

Uncut Stills

Uncut Stills are 4 movie stills shown on one sheet of paper, the size of a Half Sheet poster (22" x 28"). MovieGoods has Uncut Stills from many different movies in stock.

Movie Posters | Other Paper Products | Non-Paper Products